AI-nativeproducts,in production.
Automation, content generation, AI agents — digital products built for real business problems.
As the founder of Phora AI, I build AI-native products daily — not just the code, but the positioning, the UX, and the pricing logic too. I know where AI creates real value, and where it's just unnecessary complexity.
Automated workflows, intelligent content generation, autonomous AI agents — the products I build run in production, not just in demos.
It's not the technology itself that interests me — it's what you can create with it. What seems impossible today, everyone uses tomorrow. I work with what's about to become standard.
Approach
The business problem comes first
AI is a tool, not a goal. I always start from the problem — and only use AI when it genuinely adds value to the solution.
Rapid prototype, real data
Working prototype in days. Tested with real data before anything scales.
Production-ready architecture
Rate limiting, error handling, cost optimization, monitoring. Same reliability standard as any other system.
Technology
FAQ
Common questions
An AI integration is a feature — a chatbot in an existing e-commerce store, for example. In an AI product, the AI is the foundation: Phora AI generates lifestyle product photos without the user ever seeing a prompt. There the AI isn't a feature — it's the value proposition.
A simple chatbot or content generator is roughly €1–2k. A multi-step agent workflow €5–10k. A production-grade AI product €12k and up. The cost is mostly not development — it's context engineering and the cost/rate-limit layer underneath.
Yes — through fine-tuning, or through retrieval-augmented generation (RAG). In practice RAG is usually enough: a vector database (Pinecone, pgvector) holds the knowledge base, and the LLM only sees relevant context per query. Anthropic and OpenAI both support zero-retention mode for sensitive data.
When deterministic output is required and a simple rule system already solves it. When errors aren't acceptable (financial transactions, legal decisions). When the input is so structured that the LLM is pure overhead. AI isn't the default — it's a tool for specific problems.
Services
Other areas
Web Design & Development
Custom websites that look exceptional and convert — from landing pages to complex platforms.
→E-commerce
Online stores designed for performance, beautiful shopping experiences, and growth.
→Web Applications
Feature-rich applications with intuitive interfaces and solid architecture.
→Mobile Apps
iOS apps with native feel, smooth interactions, and fast iteration cycles.
→Have a project?
I'd love to hear what you're working on. Drop me a message and I'll get back to you within 24 hours.