Online storesthatperform.
Shopify or custom — the shopping experience and performance determine the decision.
The path from product page to checkout defines how well a store works. That's what I design first — then comes the visual layer.
I build on Shopify when it's the best fit. I develop custom when Shopify limits you. Fast pages, intelligent search, mobile-first experience.
I'm building Phora AI for e-commerce merchants — I see from the inside what's missing, where they get stuck, and what needs to be done differently. That perspective is in every store I build.
Approach
The buyer journey is the foundation
Every decision starts from the conversion path — how someone gets from product page to checkout with the least friction.
Scalable architecture
What works at 50 products works at 5,000. Fast filtering, smart caching, CDN — the technical foundation scales with growth.
Data-driven development
I iterate based on analytics and measurement — the numbers tell what works and what needs to change.
Technology
FAQ
Common questions
Shopify when the catalog, checkout, and payments are standard and speed to launch is the priority. Custom when you need logic (B2B pricing, configurators, complex subscriptions) that Shopify can only handle with compromise. Different problems, not a ranking.
Most regions have accounting APIs (Stripe Tax, Taxjar, local providers). The checkout fires an async call after payment, generates the invoice, and attaches the PDF back to the order admin. Typically a 1–2 day integration on a custom stack, or an official app on Shopify.
A mid-complexity custom store takes 6–10 weeks. That includes catalog management, checkout, Stripe integration, tax and invoicing, and the order admin. Shopify gets there in 2–4 weeks, with more constraints.
Not tricks — the shopper should think as little as possible during purchase. Concretely: fast page loads, clean product pages, frictionless checkout, clear shipping info, and real trust signals (reviews, returns policy, support visibility).
Services
Other areas
Web Design & Development
Custom websites that look exceptional and convert — from landing pages to complex platforms.
→AI-powered Products
Smart digital products that automate workflows, generate content, and solve real business problems.
→Web Applications
Feature-rich applications with intuitive interfaces and solid architecture.
→Mobile Apps
iOS apps with native feel, smooth interactions, and fast iteration cycles.
→Have a project?
I'd love to hear what you're working on. Drop me a message and I'll get back to you within 24 hours.